Google has just introduced its August 2024 core update, a significant change that could impact your website’s visibility. This update is designed to prioritise high-quality content, while content primarily created for SEO purposes may see a drop in rankings.
What’s Changing?
The core update focuses on promoting content that offers genuine value to users, reflecting Google’s ongoing commitment to enhancing the search experience. Websites that have been updated to provide better user experiences, especially those with quality content, are likely to benefit. On the other hand, content that is solely designed to rank well in search engines, without delivering real value, may be demoted.
Why Does This Matter?
For small businesses, this update is a reminder of the importance of quality over quantity in your digital marketing efforts. Google is continuously refining its algorithms to ensure that the content users see is helpful, informative, and engaging. As a result, small businesses that focus on delivering valuable content to their audience are more likely to see positive changes in their search rankings.
Timeline for the Update
Google has indicated that the full rollout of this update could take up to a month. This gradual approach allows the changes to be applied across Google’s extensive index, so you may notice fluctuations in your website’s performance during this period.
What Should You Do?
In light of this update, it’s essential to review your website’s content strategy. Ensure that your content is designed to meet the needs of your customers, rather than simply to achieve high search rankings. Google has provided detailed guidance for website owners, which is especially valuable for businesses looking to adapt to these changes.
At Redpost Media, we specialise in helping small businesses enhance their online presence through strategic content creation and digital marketing. If you’re concerned about how this update might affect your website, or if you’re looking to improve your content strategy, our team is here to help.
Looking Ahead
Google’s core updates often cause shifts in search rankings across various industries. While there are no quick fixes, focusing on quality, original content is the best way to stay aligned with Google’s objectives. As the update continues to roll out, keep an eye on your website’s metrics and consider making adjustments to ensure your content resonates with your audience.