In the fast-paced world of digital marketing, a solid social media presence can mean the difference between thriving and just surviving for small and medium-sized enterprises (SMEs). In the beautiful county of Devon, we have a unique blend of scenic beauty, vibrant local culture, and innovative businesses which provides a rich backdrop for engaging social media content. Here are some tips on how to make the most of it.
1. Highlight the Local Scene
One of the benefits of being based in Devon is the distinctive local culture and scenery. Showcase this in your social media posts. A beautiful sunset over Dartmoor, a bustling farmers’ market in Exeter, or a behind-the-scenes shot at a local festival can make for engaging content that connects with both local customers and those wishing they were here.
2. Tell Your Story
Every Devon business has a story. Perhaps it’s how you were inspired by the sea’s rhythm to start a craft business or how the local Devonshire community helped shape your café into a gathering spot. Telling your story connects you with your audience on an emotional level and makes your social media posts more engaging.
3. Use Video Content
Video content is king in social media. And fortunately, in Devon, we have picturesque landscapes and dynamic cityscapes that provide great backgrounds for videos. If you’re a tour operator, consider a video showcasing a local landmark. If you run a B&B, how about a quick tour of your cosy establishment with a warm invitation to visit?
4. Engage with Your Audience
Social media is about two-way communication. Respond promptly to comments and messages, create polls, ask questions, and encourage user-generated content. You could even host a photo contest with the theme of “Best Devon Memories” to increase engagement.
5. Collaborate with Other Local Businesses
In Devon, we’re not just business owners; we’re a community. Collaboration with other local businesses can create engaging content that benefits all parties involved. Co-host events, run cross-promotions, or simply share each other’s content to expand your reach.
6. Use Hashtags Strategically
Hashtags increase the visibility of your posts to potential customers. Use Devon-specific hashtags like #DevonLife, #DevonBusiness, or #LoveDevon, along with other relevant hashtags for your industry. Remember to keep them relevant and not to overdo it.
Creating engaging social media content is all about authenticity, relevance, and connection. When you’re in Devon, you have a wealth of resources at your fingertips – from the breathtaking natural beauty to the innovative business community. Use these to your advantage and watch your social media presence grow.